How the Candy Industry Plans to Help You Manage Your Sugar Intake
Last week, I had the wonderful opportunity of talking with the National Confectioners Association at the 20th Anniversary of the Sweets and Snacks Expo. During our briefing, the National Confectioners Association shared their new initiative in cooperation with the Partnership for a Healthier America. The Partnership for a Healthier America has a goal to engage corporations to end childhood obesity within a generation. The NCA has brought together America’s leading chocolate and candy companies to provide consumers with information, options, and support as they enjoy their favorite treats.
With over 800 exhibitors displaying over 4 acres of chocolate, candy, gum, mints and snacks at the Sweets and Snacks Expo, this was the perfect time for the NCA to unveil their initiative. You can find Mars Chocolate, Wrigley, Nestle USA, Ferrero, Lindt, Ghirardelli, Russell Stover and Ferrara Candy Company involved. These companies have committed themselves that by 2022 half of their individually wrapped chocolate and candy products will contain 200 calories or less per pack.
So how are they planning on making this happen?
- Packaging Innovations
- New product development
- Reformulations, since these candy companies are committed to not reinventing to your favorites.
- Consumer Education
- Front-of-pack labeling to put calorie information front and center.
The National Confectioners Association wants you to remember that candy is always a treat. It’s not a snack. It’s something to enjoy after feeding your body the nutrients it needs. With most people in the US enjoying candy 2-3 times a week, we are averaging an additional 40 calories per day and about 1 teaspoon of added sugar per day. You can find out more candy facts, as well as read about the more than 400 ingredients in candy and why they are used at YourCandyYourQuestions.com!
The National Confectioners Association is the trade organization that advances, protects and promotes the $35 billion U.S. confectionery industry. The NCA educated consumers to help them understands and appreciate the unique role sweets have in a happy, balanced life. The U.S. confectionery industry directly employs more than 55,000 people and creates more 465,000 jobs in agriculture, retail, transportation and more.
Follow the NCA’s social media accounts: @CandyUSA – Twitter & Instagram and Facebook.