15+ Things I Learned at Disney Social Media Moms On-the-Road
I had the pleasure of being invited to Disney Social Media Moms On the Road last week in New York City. When a brand as established and well-known like Disney invites you, you feel honored and humbled to be apart of their event.
Disney arranged for a few of their key social media and marketing team members to present to us and I was blown away by the wealth of knowledge they all had and bestowed onto the bloggers present.
Sometimes I feel I really lag in the creativity department and what better source of advice than from the pros at Disney.
Jenn Fickley-Baker, writer for the Disney Parks Blog gave us some great ideas to sharpen our creative process:
- Use Listing – Write down 10 different approaches on your topic,
- Ask “what if”, experiment and play!
- Look at your children and how they overcome barriers. They are are a great source of ideas and problem solving.
- Tell real stories! “Some content is beautiful, simply because it is true!”
- Continually sharpen your writer’s eye and constantly look for possibility.
- To overcome writer’s block, take a break, talk and laugh with friends and family.
- Look into taking improve classes to learn to think on your toes.
Multimedia Journalist Victoria Lim, had some very wonderful thoughts on video production. Video right now is huge for bloggers! YouTube is the 2nd largest search engine being used!
So how can you make great videos?
- Clean your lens!
- Take steady shots,
- Try different angles,
- Zoom in with your feet versus the camera,
- Avoid “TMZ style”, be purposeful with your shots,
- Put your phone on airplane mode,
- Hold your phone horizontally.
- Be mindful of ambient noise and wind,
- Be mindful where you take your videos,
- Use a microphone like a Rode SmartLav Lavalier Microphone
- Use apps like Magisto or Videolicious
Something that I really took away from the conference was said by the very first speaker, Jamie Langdon of Disney PR – “Disney likes to take risks.” Barby Seigel, CEO of the ZENO Group solidified this thinking for the group with her FEARLESS campaign and words of advice such as: “Status quo is safe…but let’s be honest, it’s boring” and “God gave you a mouth. Use it.”